Kelsey Laughton's work portfolio

Take a look at what I've been working on!

Portfolio project

Unearthadox Transforms

In 2023, the Luc Hoffmann Institute became a separate entity from WWF International and became a new foundation: Unearthodox. With this new beginning, the institute needed to maintain its original DNA while entirely reinvigorating how it engages their user. this new rebrand would include a new name, logo and a new website to lead them on this new journey.

branding application
visual identity
UX writing
stakeholder interviews
Information Architecture


Legal & General Workspaces

With all the changes to how people work from the office since Covid, Legal & General needed a property asset website to promote and showcase the overall proposition while differentiating themselves from their competition

UX research
micro-interactions
brand strategy
UX writing
stakeholder interviews

Portfolio project

Portfolio project

Nestlé Career Journey

Nestlè is the worlds largest food and beverage company with around 275,000 employees and a presence in 188 countries. Nestle asked to collaborate on enhancing the careers section of the Nestlé global website + 70 local websites and review the overall approach, content, audience journeys and user experience across their main digital platforms.

digital strategy
figma
UX design
audience research
content strategy
figma


Tesco Sustainability PLC

Tesco PLC is the investors communications website for the world's largest retailor. My role as their lead UX/UI designer on the account was to translate Tesco's corporate sustainability strategy onto their PLC website while ensuring the digital experience reflected Tescos audiances needs.

UX/UI design
digital consultant
sustainability strategy
restructuring
information architecture

Portfolio project

Portfolio project

JS Weather Checker

This is a worldwide weather checker that allows a user to search a city and change their temperature measurements to Cº or Fº. This website also gives up-to-date weather descriptions with fun graphics that change based on the current weather. Built with the bootstrap framework. Check out my github repository for the full code.

HTML
CSS
Javascript
API
bootstrap


Goalden Hour App

Goalden hour is a goal-driven productivity tool that helps combine scheduling, task management and self-improvement so that people can bring their goals & good habits to the forefront of their planning process. My role at Goalden Hour as their lead UX/UI designer was to build the alpha version of their new app while keeping with the constraints of working at a start-up.

UX design
UI design
wireframing
figma
product design
start-up

Portfolio project

Portfolio project

Vida Care UK Website

Vida Care wants to empower the elderly to be able to stay in their homes longer by using technology to help detect common and easily treated illnesses. My role at Vida Case as their in-house UX/UI designer was to repurpose their main website to ensure it reflected their business direction and innovation in their technology.

UX design
user flows
UI design
adobe XD
healthcare


City Falcon App

CityFALCON provides personalised financial news and content for investors, traders, and anyone accessing financial news and content. My role at CityFALCON was as their user researcher looking into user pain points and creating UX solutions.

user research
quantitive research
qualitative research
Fintech

Portfolio project

Portfolio project

Perfect Properties App

Perfect Property is an app made for new home buyers to seasoned property owners looking for a simple to use, minimalist design app while searching for their new home. My role while building perfect properties was as their UI Designer. I worked alongside a UX Designer to help create the architecture for the app, while I overlayed the design.

product design
animation
adobe XD
UI design
prototyping


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